9 Ways to Make People Fall in Love with Your Brand

To get people interested in your brand and have them become loyal customers, it's no longer enough to simply produce a good product or provide a great service. Related: 4 easy tips for effective online brand management What buyers are looking for today is an impeccable user experience—one that really makes them feel like they're getting their money's worth. This is why top brands appeal to their customers' emotions; they realize most purchases aren't rational. Your brand exists in the minds of your audience as all the experiences, impressions and interactions they've had with you, both positive and negative. The power of branding is so incredible that 72% of marketers say branded content is more effective than print advertising. To help you harness that power, here's our list of 9 ways to make people fall in love with your brand. 1. Focus on user needs, not features This is where many brands go wrong. They choose to toot their own horn and go on about how great their product is, when in reality, the market couldn't care less about it. What they really care about (whether they're looking to buy a lawnmower or reaching out to cheap writing services) is what the brand and its product can do for them. Make sure your brand focuses on how buying your product will solve a particular issue for your audience or address a particular pain point. Make them feel like the hero for choosing you. 2. Research what your target audience wants While it's fairly easy to assume that the attention span of most millennials is only a few seconds or that older generations are not present on social media... If you're basing your branding strategy on these assumptions, you have failed spectacularly right off the bat. Researching your target audience and identifying their needs is crucial if you want your brand to connect with them on an emotional level. Find ways to speak to your customers—and ideal customers—about what really matters to them. 3. Respond to consumer feedback whenever possible According to research, 57% of consumers say that brand's failure to respond to negative feedback is a good reason to cut ties with that brand. Responding to user feedback and acknowledging it, even if it's negative, can help turn things around if you try your best to remedy the issue. By responding to customer reviews and feedback, you're showing that communication is a two-way street, and that your brand is not generic and faceless like all the others out there. 4. Provide a free solution Obviously, the whole point of marketing and building your brand is to get potential customers to purchase from you—but getting there doesn't have to involve you pushing for a sale. For example, you can provide your audience with helpful, applicable, free content that will help them overcome a particular problem. What this does is inspire trust and establish you as an authoritative resource. When they're ready to make a real purchase, your brand will be their first choice. 5. Deliver more than you've promised One of the most effective ways to create a positive brand experience is to delight customers by delivering more than you initially promised. For instance, if you surprise them with a discount or throw in a free sample, they'll be thrilled. While it might be a sizable investment on your part, keep in mind that customer loyalty can be worth ten times more than a single purchase. 6. Find the right distribution channel While mobile advertising and branding are the trend of the moment, how successfully you're going to reach your consumer audience depends on how well you've done your research. For instance, if you're trying to reach older people with your brand, you might assume mobile advertising is off-limits. And while it's true many of them don't use social media, they do still use smartphones—which would mean that your brand might benefit from SMS marketing. Think carefully about all your options, and don't take any off the table before giving them proper consideration. 7. Tell a story It's pretty easy to fall into the trap of making your brand's message too salesy. A much better strategy is to tell a story with your message. For example, if you're trying to sell an espresso machine, don't talk about how it's made of stainless steel or how it can make you a cup of coffee in less than 30 seconds... Instead, focus on how amazing that first cup of freshly brewed coffee feels on a lazy Sunday while the kids are still in bed. You're selling a better quality of life, and your product can make that happen. Figure out how to tell a story that captures what your brand can really do for your ideal customer. 8. Pay attention to the visuals Up to 90% of purchases are influenced by visual factors—especially color, which can increase brand recognition by up to 80%. Having a website which features eye-catching responsive design is a must, but your brand identify should also extend to your social media, marketing materials and product packaging. Every visual touchpoint is an opportunity to tell your brand story, so don't let them go to waste. 9. Find out where your audience hangs out Make peace with the fact that your brand cannot be all things to all people. While casting a wide net might help you attract a bigger audience, it might not be worth it when you take into account all the marketing expenses. Instead, find your intended audience online and figure out what they want. Regardless of what your product or service is, there's a target audience for it out there. It's up to you to find out where they are, how they communicate, and what they value. Key takeaway These techniques will not only make people fall in love with your brand—they will keep them coming back for more. And when it comes to building brand loyalty and driving growth, that's really the best-case scenario, isn't it? Tell your brand's story beautifully and consistently with Lucidpress, the world's only brand templating platform.

Justin Martyr Answered The Romans Objection Of...

Justin Martyr answered the Romans objection to Christianity by writing his Apologies. Justin’s Apology 2 to the Romans shows how Christians make better citizens of Rome than do other Romans because of their reason and virtues. Justin gives a thorough discussion of Christian virtues of not being afraid to die and their truthful nature. And he also discusses their belief in the Logos as being Christ and that Christians are definitely not atheist he shows reasonable objections to the Roman’s beliefs concerning Christians. Justin says that Christians are not afraid to die when faced with imminent death due to persecution. They are not afraid of death because they know where they will be going when they die. They will not fight or run or hide somewhere to avoid the hangman’s noose or the executioner’s axe. They know Christ and have a personal relationship with their Saviour. Justin even says in Chapter 11 of his Apology 2, â€Å"we give thanks when we pay this debt.† (Justin, p 81, ch. 11) He is saying that death is â€Å"a debt due each person who has been born.† (Justin, p81, Ch. 11) He says citizens that do not have this same belief as the Christians would want to continue living the way they were in debauchery and not die. (Justin, p. 82, ch 12) This is but one way that Christians make better citizens of Rome. Justin, also, includes remarks about the truthfulness of Christians to show the Romans they make better citizens of Rome. Justin speaks about the Romans belief in honesty

`` Night Women `` By Edwidge Danticat And The Story Called...

The story called â€Å"Night Women† by Edwidge Danticat and the story called â€Å"The Awakening† by Crystal Wilkinson portray womanhood in different ways. However, both stories are very interesting and convey powerful ideas to the readers. Although the portrayal of womanhood is different, they share some similarities. To start with, I would like to express my thoughts about â€Å"Night Women†, which has become one of my favorite stories due to its unique language, exquisite metaphors, and powerful message. It is about the life and hard times of any single mother who has to do whatever possible to provide a means for their family because her son’s father decided to â€Å"disappear with the nights shadows a long time ago.† It shows different feelings, which are mixed, and some of these feelings are the innocence of a child as well as the care and love of a mother through hard work, sacrifice, and dedication. She was a prostitute, a job that is very h ard for any woman, but most of them depend on it in order to succeed and make money to cover their costs of living. In this story, the woman is portrayed as person who doesn’t depend on a man to succeed and give a good life to her kid. She was alone, she didn’t have the company of her mother either; but she was facing the challenges that the life put on her way, showing that women have the same strength, power, and ability to achieve success as men. I think that Danticat portrays the woman in that way in order to make

Crime And Punishment Essay Example For Students

Crime And Punishment Essay Comparison Essay between Crime and Punishment and Notes from theUndergroundFyodor Dostoyevskys stories are stories of a sort of rebirth. Heweaves a tale of suffering and how each character attempts to deliverthemselves from this misery. In the novel Crime and Punishment, hetells the story of Raskolnikov, a former student who murders an oldpawnbroker as an attempt to prove a theory. In Notes from theUnderground, we are given a chance to explore Dostoyevskys opinion ofhuman beings. Dostoyevskys characters are very similar, as is his stories. He putsa strong stress on the estrangement and isolation his characters feel. His characters are both brilliant and sick as mentioned in each novel,poisoned by their intelligence. In Notes from the Underground, thecharacter, who is never given a name, writes his journal from solitude. He is spoiled by his intelligence, giving him a fierce conceit withwhich he lashes out at the world and justifies the malicious things hedoes. At the same time, though, he speaks of the doubt he feels at thevalue of human thought and purpose and later, of human life. Hebelieves that intelligence, to be constantly questioning andfaithless(ly) drifting between ideas, is a curse. To be damned to seeeverything, clearly as a window (and that includes things that arentmeant to be seen, such as the corruption in the world) or constantlyseeking the meaning of things elusive. Dostoyevsky thought that humansare evil, destructive and irrational. In Crime and Punishment, we see Raskolnikov caught between reason andwill, the human needs for personal freedom and the need to submit toauthority. He spends most of the first two parts stuck between wantingto act and wanting to observe. After he acts and murders the oldwoman, he spends much time contemplating confession. Raskolnikov seemstrapped in his world although there is really nothing holding him back;he chooses not to flee and not to confess, but still acts as though hessuffocation (perhaps guilt?)In both novels defeat seems inevitable. Both characters believe that normal man is stupid, unsatisfied andconfused. Perhaps they are right, but both characters fail to see thepositive aspects of humans; the closest was the scene between thenarrator of Notes from the Underground and Liza. In this scene healmost lets the human side show, rather than the insecure, closed offperson he normally is. I assert that Dostoyevskys characters are (clinically) depressive ofsome sort. They complain of a detachment to life and alienation fromother people, just going through the motions. They are suffering, butare unwilling to give up and are also helpless in terms of feelingbetter. They are confused as to what to do in the future and see itonly as a bleak possibility, just more problems. And with the collapseof certainty, men and women will do crazy things.